NetEnt partners Fashion TV for an exciting project
NetEnt has signed a deal with FashionTV Gaming Group, the exclusive licensor for the FashionTV brand in iGaming.
The developer will produce an innovative and somewhat uniquely themed slot.
The game will be inspired by the leading fashion and style channel’s hit song ‘I Want to be a Trillionaire’, featuring FTV star Anja J.
This alliance will enable NetEnt to assist in the global recognition of the FashionTV mega-brand and its international network, which has over two billion viewers.
Gradually Making its Mark in Online Gambling
Ever since it came to be, FashionTV Gaming Group has been growing in popularity in the gaming industry, introducing the luxury of FashionTV to the online world.
Shai Kaplun, COO at FashionTV Gaming Group said:
“At FashionTV Gaming Group we are committed to blending the high lifestyle and luxury of our brand with the unique thrill of the online casino experience. NetEnt’s unrivalled ability to deliver world-class slot games that are always a step ahead of the competition makes them an ideal brand to business partner to further our presence in the gaming industry.”
Adding Something Different to their Portfolio
Bryan Upton, NetEnt Director of Games said that FashionTV has something new to offer to the online casino sector, such as “its brand identity, its reach, the power of its global network,” as well as “its understanding of how to create engaging and unique content.
“Our partnership hopes to combine our unequalled ability to work with brands, with FashionTV’s sheer global recognition and marketing power,” he stated.
New Slot Based on FashionTV’s Song Is on Its Way
Upton added that NetEnt will be developing a slot on the fashion and style channel’s song ‘I Want to be a Trillionaire’.
“The ‘I Want to be a Trillionaire’ song is loved by millions of fans all over the world and we look forward to bringing ‘The Trillionaire’ game, inspired by this popular song, adding a touch of glamour and bling to our industry-leading portfolio,” he said.