Iggdrasil goes to LAtin America through Patagonia Entertainment deal
Yggdrasil, one of the industry’s most innovative online slot developers, has penned a deal with Patagonia Entertainment, making its debut entry into the lucrative Latin America market.
This market entry marks another important milestone for Yggdrasil and its expansion strategy, while at the same time enables the supplier’s LatAm partner to boost its online gambling offering.
Patagonia Entertainment is an omnichannel iGaming platform that has been established in Mexico, Colombia and other regulating Latin American markets.
The fast-growing digital entertainment company has now enabled its network of regional operators to have access to Yggdrasil’s complete content offering including latest releases Sahara Nights and The One Armed Bandit, fan favourites Wild Robo Factory and Easter Island, as well as the Vikings trilogy slots.
Along with the games, the partnership between Yggdrasil Gaming and Patagonia Entertainment also means that Patagonia’s growing network of customers will be able to use Yggdrasil’s industry-leading proprietary BOOST and BRAG in-game tools for promotions and engaging players in the various games.
Fredrik Elmqvist, CEO of Yggdrasil, said: “I’m delighted to make our first entry into LatAm by partnering with Patagonia, where we will combine its platform and regional experience with our technology and extensive software development expertise to offer its network of brands with unique gaming experience.
He also noted, “Our aim is to deliver the best casino games experience available, and this partnership is a major step towards achieving that within the rapidly growing regulated LatAm market.”
Patagonia Entertainment’s Global Business Development Manager Victor Arias stated: “Partnering with Yggdrasil and enabling our expanding operator network to integrate their award-winning content is very exciting, and we can’t wait to get started.
The growing LatAm market presents gaming brands with a host of opportunities, and we are delighted to bring Yggdrasil’s best-in-class casino offering to our regional customers.”