Google Play changes its stance on gambling apps
Just two weeks ago, Google has changed its policy to allow gambling operators for the first time to feature their real money games on the Google Play app store to be downloaded.
A Change of Policy
The policy now allows gambling-related apps to be downloaded in the United Kingdom and Europe’s licensed markets through the Google Play Store.
Banned since 2013, gaming-related apps had to be installed individually without the aid of Google Play functionalities. The ban was placed because of the lack of ability to verify the ages of those using the apps in question.
With the ban lifted, the security parameters have to be covered. All casino apps will only be available to players from qualifying jurisdictions via regulated and licensed apps. They will also be rated as Adults Only and consist information about responsible gambling.
It is believed that the main reason behind this great change by Android is the availability of casino apps for iOS users. For us it is fantastic news whether the change has occurred due to the company rivalry or simply because Android wanted to expand the playing experience of its users.
A Google spokesperson commented on the changes saying: “We’re experimenting with rolling out real money gambling apps in select markets over the next few weeks that ensures user safety as part of our continued effort to offer new experiences on Google Play.”
888 Casino Breaks the Ice
One of the first to offer its services on Google Play was leading online operator 888 Holdings, with its brands 888casino, 777, 888sport, Wink Slot and Wink Bingo.
Coral Casino followed this attempt to get in on the action ahead of the game with launching the apps for Android. The apps by these top online casinos hold the keys to great live casino and sport betting experience on the go. Of course all of this was doable at mobile casino sites, but being able to access your favourite betting place via an app, is not only more expedient but also gives it a special charm and sense of belonging.
Google’s decision to open its doors to online gambling operators is being described as a major win for the industry. It will now become easier than ever for consumers to find and download their favourite gaming apps and enjoy real-money slots on their favorite gambling venues.
888 remains a leading global brand, and being one of the first to market its apps on the Google Play store will no doubt lead to a healthy growth in its player base, it is estimated.