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Ladbrokes Coral Continues Expansion with Red Tiger Deal

Posted by Maya Michaels on Monday, February 5, 2018

Ladbrokes Coral continues stride to prominence with crucial Red Tiger Deal

Ladbrokes Coral’s emergence as one of the leading names in the online gaming industry continued last week with an important deal this company signed to prove its dedication towards achieving greatness.

Confirming an exciting deal, the Isle of Man gambling games developer, Red Tiger Gaming announced it has joined forces with Ladbrokes Coral spreading its games live across Ladbrokes, Coral and Gala Casino-branded websites.

Red-Hot Red Tiger

Popular titles, including 2017 successful launches, Rainbow Jackpots and Dragon’s luck, are now available to Ladbrokes customers with more slot games to be launched across all brands in the following months.

The companies have already collaborated last year when Dragon’s Luck was launched on Coral’s retail. Considering the fact the game performed really well in retail, Ladbrokes Coral believe the Red Tiger’s games will repeat the similar success with their online players.

The company is committed to offering players the most exciting and entertaining games and Red Tiger, being a top tier operator, certainly meets the criteria. Their games are proven to boost player retention and they renew their portfolio with new titles every month.

The games will also be added to Gala Bingo later this year. The operator’s Daily and Ceiling Jackpots will also be rolled out across all Ladbrokes Coral brands in the next few weeks.

Smart Spins

Under the agreement, Ladbrokes Coral will also take Red Tiger’s Smart Spins bonusing platform. The platform offers a variety of innovative bonuses to players via an in-game communication module.

Red Tiger really takes players’ experience to the next level with its superb titles full of exciting jackpots and smart spins bonusing. They will most definitely strengthen Ladbrokes Cora’s place in the market.

Just in December 2017, Ladbrokes Coral has agreed to be bought by online rival GVC for nearly $4 billion.  Under the terms of the deal, shareholders in GVC will hold 53.5% of the combined group. This deal followed the 2016 merger of two companies, Ladbrokes and Coral, after which the new company became the biggest UK High Street bookmaker.

By making new deals on the steady basis, Ladbrokes Coral will improve the customer experience, drive faster online growth and diversify its portfolio of offerings to further assert itself as a driving force in the industry.

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