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Microgaming’s Brand-New EmotiCoins Slot Pitched by Staff

Posted by Maya Michaels on Monday, August 7, 2017

Microgaming Staff members are behind the idea for the company to create EmotiCoins slot game

With the worldwide expansion of emoticons over the last decade, no one can imagine their life without them in everyday communication while texting, posting and e-mailing.


It’s no wonder some game developers choose to create funny slot games celebrating these small, funny icons in the online casino world. After the summer movie release of the same theme and NetEnt’s release of Emoji Planet slot game machine, now the leading software developer Microgaming continued the trend and decided to release a similar theme slot title, EmotiCoins slot game.

Microgaming developed the game in collaboration with Slingshot studios and what is the most interesting thing about this five reel online slot is that it was developed through the company’s Idea Factory – a staff powered innovation initiative which won The Spark Award 2017.

As a leading developer of online gaming software, Microgaming is super excited to be the pioneer in bringing to life the first game concept driven from the Idea Factory by staff members who wouldn’t ordinarily be involved in game conception.

A Staff-Pitched Title

Based on immensely popular emoticon phenomenon, Anna McChesney and Rob Mercer submitted the idea for this slot to the Idea Factory contest back in June 2016.

McChesney, the PR manager for the gaming giant, said: “As a marketer, to me the use of emoticons in social media and communication is fascinating; they have essentially become a universal language. Ninety-two per cent of the world’s online population uses emoticons, so developing a themed game would automatically target the demographic of our operators’ players.”

The idea was supported by Microgaming’S Business Intelligence team from an early stage and helped the two members of the staff refine EmotiCoins by suggesting game features that were most likely to be successful based on typical emoticon use. The slot was announced at the staff Christmas party in December 2016 as one of 5 winning ideas out of 27 totals.

Mercer, of the enterprise solutions team, said: “It was amazing to see what they did with the research and background we developed. We really love the completed game!”

Now, EmotiCoins slot is ready to delight players with favourite faces Tears of Joy, Kiss and Winking Face.

Playable on all devices, both desktop and mobile, from $0.3 to $300 and to up to 92,000 coins in a single spin this slot will give you a chance to build a massive win. A mixture of vibrant graphics, upbeat soundtrack, exciting wilds and two brand new features Wild Blast and Wild Stickers surely deserve your attention.

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