NetEnt signs an exclusive deal with Ve Global
Casino games specialist Net Entertainment announced their strategic partnership agreement deal with Ve Global, marketing technology supplier. NetEnt teamed up with Ve Global to launch a new media buying services for iGaming operators around the globe.
Ve Global and NetEnt Join Forces in Unique Deal
The officials, both in Ve Global and NetEnt, think that iGaming customer acquisition hadn’t evolved as quickly as other online sectors and that they need to step up their game and combine a unique source of iGaming data and leading media desk platform in order to serve a demand from casino operators worldwide. This unique combined insight will give operators the chance to execute programmatic media buying as efficiently as possible.
This deal between two companies means that Ve Global’s Demand Side Platform, in combination with NetEnt’s statistic insight, will give clients the ability to optimize ads, ensuring they are relevant to the target audience and give more control over acquisition campaigns. All data on the platform will be completely anonymous and protected.
NetEnt will be able to focus exclusively on eliminating third party costs and media transparency. The two companies will collaborate on developing new media-buying platform which promises to help operators improve retention and reduce player acquisition costs through behavioral insight and audience intelligence.
Better Understanding of Online Gaming Audience
This actually means that the technology will achieve better understanding of online gaming audience anonymously and provide the insight to serve display advertising more relevant to each user. Therefore, marketing investment costs will be reduced for casino operators but they’ll be more precise and accurate in marketing activities providing maximum impact.
NetEnt has been a true pioneer in the gaming business from the first day in 1996 and helps its customers to stay ahead of its competition. Ve Global has a similar vision of predicting and responding to customers’ behavior in the digital world with solutions that guarantee the experience they deserve.
This is believed to be the largest collaboration deal of its kind and the first one to use the new technology is Gaming Innovation Group, one of NetEnt’ current customers. Other Beta-clients will be on-boarded at the end of the year while the official launch of the media buying service is planned for early 2018.