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Playtech Expansion

Posted by on Saturday, May 5, 2012

Traditionally at the end of each year, one of the world leading producers of software for the gambling houses Playtech Ltd. reports to the public on its progress in the past year, and also shares its plans for the year 2012. And this year is not an exception, this week the General Director of this Corporation Mort Weiser, spoke about the favorable trends for the world gambling, on the adoption of many countries the more loyal gambling legislation, which in its turn allows Playtech to hope for the expansion of its client base and for the measures which the company receives for that. And putting it more specifically Playtech began to acquire actively small-scale producers of gambling software.

The greatest activity Playtech has shown on the expanses of the Foggy Albion, here the Corporation got interested in the local company Geneity, producing software on the platform of Chiswick, on which many British bookmaker offices work. The purchase of Geneity will enable Playtech to kill two birds with one stone, firstly to integrate into the British gambling market, and secondly to get acquainted with the peculiarities of the industry of bookmaker offices. The sum of the transaction is £11 million. And there was also discussed the additional payment in the amount of £4 million, which will be paid if in the next 30 months Geneity is released on a certain level.

Playtech has certain achievements on the German gaming market. It is known that it is virtually impossible for foreign operators and providers of gambling services to get on Federal lands of Germany, they are simply not allowed there. However, Playtech managed to find a way out of this situation – the joint business project with the German company Gauselmann, specializing in producing software for virtual slot machines, was organized. In fact Playtech bought a controlling package of shares in the Gauselmann, however, all of the former members of the Board of Directors remained in their places. That’s the way Playtech decided to circumvent the prohibitions of the German gambling legislation.
Playtech was interested not only in Europe in 2011, it actively developed the African continent, in particular, it concluded the equal partnership agreement – 50 on 50 with the leading South African company Peermont, guiding a number of land-based casinos in South Africa and Botswana, including the famous Palace Hotel Casino located in the center of Johannesburg.

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