As many more consumers spend much more time on little screens multi-tasking, it only stands to reason that eventually TV sized slot machine screens will fall right into line.
This new technology is already in place that makes these gaming screens as rich in information as a news program is during closing. As more and more people become more accustom to looking at several things at once, slot machine operators just may want to put some serious thought into just how long they want to hold onto those aging slot machines that have small LCD screens that advertise marketing strategies.
The impact that these new windowing slot machines, especially when it comes down to marketing, was a very hot topic during the National Indian Gaming Association show that went on just last month. Heading up the conversation on this very hot topic was the Vice president of Bally Technology, Tom Doyle, the Director of product management of Konami Gaming, as well as the vice president of slot machine operations at Pechanga Casino and Resort, Buddy Frank,
The Vice president of Bally Technology, Tom Doyle, stated that they are not going to turn back, that they will inevitably be using the slot machine screens more in order to open the gates between the marketing department and their patrons.
The Director of product management of Konami Gaming, Michael Ratner, states that this type of window or in other words picture in picture type of technology is very expensive, yet the applications such as communal gaming events gives the patron a whole new experience and is helping with justifying the cost.
The vice president of slot machine operations at Pechanga Casino and Resort, Buddy Frank, states that when you are thinking about patrons in a casino it is a really good chance that they are there because they like to gamble, if you are able to make the casino’s rewards system just like a game it becomes more satisfying to the patrons.