Yggdrasil expands its footprint on regulated market with two major November deals
One of the world’s top casino games developer, Yggdrasil Gaming, has scored not one but two huge deals this month to distribute its award-winning content and promotional tools – to Jackpotjoy Group in Denmark at the beginning of the month and now with Pinnacle, one of online gaming’s most established brands.
Entering Danish Regulated Market
Yggdrasil made its first move into the regulated Danish gaming market and has signed its first deal with Jackpotjoy’s Vera & John and InterCasino brands in Denmark.
They will be the first to offer Yggdrasil’s full portfolio of games in Denmark, including the latest blockbuster Jungle Books. Denmark was one of the first European jurisdictions to introduce a sensible and workable regulatory framework and Yggdrasil is in a strong position to adapt the requirements with its flexible platform and structured operation.
Players all over Europe’s regulated markets enjoy Yggdrasil games and now Jackpotjoy, by signing this deal, will also offer the very best collection of games to its customers. Yggdrasil executives expect to expand quickly among operators since they are always looking to use the content to increase top line growth and grab additional market share, and keeping in mind many existing Yggdrasil customers are already regulated in Denmark.
The brand also received Yggdrasil collection of in-game promotional tools, BOOST as well as the social sharing tool BRAG.
Yggdrasil Agrees Pinnacle Deal
Under this new partnership agreed upon a few days ago, Yggdrasil will provide Pinnacle with a selection of its slot titles such as their blockbuster, Jungle Books and their latest release, Pumpkin Smash and also their BOOST and BRAG tools.
Yggdrasil fantastic games are instantly recognizable and in this highly competitive business, content is what attracts the players. Since Pinnacle has been offering world-class online gaming to its customers for 20 years, it just had to add games from a top developer like Yggdrasil to keep the party going. In addition to interesting and impressive portfolio, what really makes a difference by signing a deal with Yggdrasil are the arsenal of promotional tools that will help Pinnacle boost retention and engagement.
Having signed these two major deals, Yggdrasil moves closer to establishing itself as one of the world’s top online slot casino software manufacturer.